Charismatic Apple CEO Steve Jobs returned to the showman role that has helped define his company leadership last week, taking the stage for the first time since lengthy medical leave to undergo a liver transplant.
He announced the latest collection of updates to Apple's iPod range:
Nano with a video camera: The Nano, the smallest iPod that has a screen, now comes with a built-in video camera, a microphone, a pedometer, a 2.2-inch display and an FM radio tuner. It costs US$149 (Bt5,100) for an 8-gigabyte version or $179 for a 16GB model.
Price cuts and storage expansion: The 8GB model of the iPod Touch-basically an iPhone without the phone capabilities - now costs $199, or $30 less. Apple kept prices constant for its larger models, but doubled the storage space; the price tag for a 32GB version is now $299 and a 64GB model sells for $399.
Colourful shuffles: The tiny $79 4GB Shuffle now comes in silver, black, pink, blue and green. A smaller, less expensive version was added - $59 for a 2GB model, also in multiple colours.
Beefier classic: The traditional iPod model now has a 160GB hard drive - a 40GB boost in storage - for the existing price of $249.
Itunes upgrade: The iTunes 9 has cleaned-up software design. It gives users more control over what gets loaded on to iPods and iPhones and introduces a way to organise applications for the iPhone and iPod Touch. It also lets five computers on the same home network share - by streaming or copying - music, video and other content, a departure from the strict copy-right protection that Apple has earlier insisted upon.
Digital albums: ITunes will now sell some albums packged with digital photography, cover art, liner notes and other media reminiscent of the days of vinyl. ITunes LP can include interviews and other video, all of which can be viewed through iTunes. It's a way for recording companies to boost album sales as online stores make it easier to buy songs individually.
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